The impact of social media in #fees must fall campaign. 

The smart move through marketing and advertising the #fees must fall campaign.

The #Fees must fall campaign is a protest motion led by students of higher education in response to an increase of fees in South African universities. The protest started on the 15 of October 2015, led by the students of the University of Witwatersrand spreading their grievance to other universities such as University of Johannesburg, University of Cape Town, Tshwane University of technology, University of Kwa Zulu Natal and others. This spread of information was achieved through the use of social media such as twitter, Facebook, you-tube as their communication tool.

Social media influence was massive in driving the message throughout the whole nation although its somehow misinterpreted the core concept around the whole campaign, but other than that it has been an excellence strategy of marketing and advertising the whole campaign across the nation without spending millions of rends for publicity unlike the professional organisations with qualified and highly skilled marketers who would have run to media for coverage and publicity.

  They used social media as their tool for marketing the whole campaign persuasively with posting their options on Facebook and recording videos to post on you tube and vans websites. This disabled media people to change the whole core concepts into their own  perspective because students were able to step ahead of them through the usage of social media where people can listen read and view the real reasons for the organizing and protesting of the strike.

Although social media played it role in spreading the awareness and grabbing media attention about the campaign students were also able to go  offline and into the streets. political parties have been formed in motive of helping student of all south African students to fight this battle, this brought some change and hope in most students who have partake in this campaign. The young people of South Africa are asking how they can get themselves out of poverty if they cannot afford the required tool to combat poverty with, namely education?

The impact of the usage of social media was a success in terms that the spread was not only through social media but it was also heard in radio and seen in television by all South African citizens.  This is how you build a brand. Advertising people and marketing specialist should learn one on two strategies in this campaign, social media is the new route where you can have a massive publicity without spending millions and billions or rends for publicity.

The way this campaign was a success it feared the whole government which resulted them into responding to the demands of the students as soon as possible. For more information follow the live below: https://www.youtube.com/watch?v=7mycP5rlbZ4